Looking at tickets available for the Atlanta Braves first round playoff games, it is astounding how many are still available. I would say that there are 15,000 tickets per game still awaiting purchase.
Unless there is a significant amount of tickets purchased between now and when they call “play ball”, the Braves NLDS games could resemble Falcon exhibition games.
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To say that demand is not high for the NLDS would be an understatement. So why are Atlanta Braves fans keeping their wallets in their pockets and not buying into this year’s team?
Or have playoff ticket prices gotten so high that they are priced beyond many fans’ budgets?
Major league baseball requires that season ticket holders buy the “entire playoffs”. That means that they had to pre-buy all the games through the World Series. That is a very hefty down stroke for your average fan to pay, up to several thousand dollars for some seats.
When you take marketing 101 in college, they teach a simple concept called “supply and demand”. Supply and demand are the determinant on what you can charge for your product. At some point if you price your product outside what customers think it is worth, your demand starts dropping considerably.
Has major league baseball priced playoff tickets beyond demand?